Since our previous article on the emerging issue of trademark rights in hashtags, the use of hashtags in social media marketing has continued to grow. Described as the “ignition keys to a social media keyword search,”...more
7/18/2016
/ Advertising ,
Corporate Counsel ,
Hashtags ,
International Trademark Protection ,
Marketing ,
Popular ,
Preliminary Injunctions ,
Settlement Agreements ,
Social Media ,
Trademark Application ,
Trademark Infringement ,
Trademarks ,
USPTO ,
Young Lawyers
Hashtags have become ubiquitous in social media, but their status as intellectual property—particularly as trademarks—is still developing. First adopted by Twitter users to link user posts, hashtags are character strings...more