In my last blog post, I examined how the logos of the Top 50 law firms had evolved over the past five years. I found that little had changed. Most of the logos were (still) relatively simple type-treatments that used muted...more
Five years ago, while preparing for a brand design project, I examined the logos of the top 50 law firms in the U. S. Here’s what I found: lots of simple text treatments, an abundance of muted colors, and a dearth of flourish...more
When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot.
That said, picking a striking color palette is just the first step....more
Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue.
“Traditionally, law firms have been led by older men. And this explains why so many law firms use the...more