The sports industry is undergoing a transformative shift as data becomes an increasingly important part of commercial strategy. From enhancing player performance to unlocking new revenue streams, data’s role in...more
Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more
5/2/2023
/ Artists ,
Athletes ,
Celebrity Endorsements ,
College Athletes ,
Cryptocurrency ,
Endorsements ,
Intellectual Property Protection ,
Name and Likeness ,
NCAA ,
Non-Fungible Tokens (NFTs) ,
Right of Publicity ,
Sponsorship Agreements ,
Sports
As the second year of the pandemic comes to a close, esports—competitive organized video gaming—continue to see viewership and revenue growth in a way that traditional sports have not. Esports viewership is expected to reach...more