More and more companies advertise their products through so called influencer marketing, using the accounts of social media stars to reach their followers. The Higher Regional Court of Celle decided recently that a company...more
10/6/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Germany ,
Influencers ,
Instagram ,
Intellectual Property Protection ,
Marketing ,
Online Endorsements ,
Social Media ,
Unfair or Deceptive Trade Practices ,
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