Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO.
Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to welcome Justin...more
Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal marketing and business development role.
That’s the theme of the LMA’s Midwest Conference...more
While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth.
On this episode of the CMO Series podcast, we...more
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.
Someone able to offer...more
Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo...more
By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen relationships, but improve your likelihood of generating new business.
Whether a new...more
Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm’s strategic direction...more
Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your key marketing programs can have its challenges. Limited time, resources and visibility...more
As a function, legal marketing is becoming increasingly more important and plays a core role in creating impact. With this evolution, there is a greater opportunity for legal marketers to have more impact on one of the...more