While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can inadvertently hinder business growth.
On this episode of the CMO Series podcast, we...more
It’s well documented that better client-based collaboration can boost legal business development results and build stronger, lasting relationships between law firms and their clients.
What isn’t as clear is how firms can go...more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more