The realism of video games is intensified by the inclusion of products and brands we recognize from daily life. Can the thrill of such verisimilitude coexist alongside the rights of trademark owners?...more
8/25/2019
/ Brand ,
Corporate Counsel ,
Dilution ,
False Advertising ,
First Amendment ,
Free Speech ,
Intellectual Property Protection ,
Lanham Act ,
Motion for Summary Judgment ,
Popular ,
Rogers Test ,
Trade Dress ,
Trademark Infringement ,
Trademark Ownership ,
Trademarks ,
Video Games
On March 21, MillerCoors—the maker of Miller Light and Coors Light— filed a complaint in federal court in Milwaukee for false advertising and trademark dilution against rival brewer Anheuser-Busch—the maker of Bud Light....more
6/12/2019
/ Anheuser-Busch ,
Beer ,
Comparative Advertising ,
Damages ,
Dilution ,
False Advertising ,
Injunctive Relief ,
Lanham Act ,
Loss of Goodwill ,
Lost Profits ,
MillerCoors ,
Misleading Statements ,
Trademark Infringement