On November 3, 2022, two consumers filed a putative class action complaint against a fast fashion company, claiming that the apparel company’s “Conscious Choice” clothing line deceived consumers into buying products labeled...more
The Children’s Advertising Review Unit (CARU) recently brought an action against the National Fluid Milk Processor Promotion Board (MilkPEP) over concerns with MilkPEP’s television commercial depicting individuals...more
Tides of change in the digital advertising and regulatory landscape over the last few years have recently ushered in an increasingly likely future without third-party cookies.
Background – An Abbreviated History of Recent...more
ICO has resumed its investigation into real-time bidding and the AdTech industry, as well as its review of the role of data brokers in the AdTech ecosystem.
Companies using real-time bidding for advertising should take...more
With digital advertising being a multi-billion dollar industry and COVID forcing many online, many have growing concerns surrounding the policing of digital advertising.
Namely, companies want to know that their advertising...more
The BBB National Programs’ National Advertising Division (NAD) announced April 2, 2020, that it has launched a new fast-track challenge process called the Fast-Track SWIFT (short of Single Well-Defined Issue Fast Track)...more
Comparative safety claims can be a powerful advertising tool, especially when regarding products consumers cannot test themselves. For this reason, it is imperative that these claims are made with sound proof.
...more
Important information for brand protection, including recent Arent Fox News on advertising and marketing issues, as well as headlines that matter for privacy and data security.
FTC Investigates Financial Products Review Site...more
3/13/2020
/ Advertising ,
Artificial Intelligence ,
California Consumer Privacy Act (CCPA) ,
Consumer Financial Products ,
Data Breach ,
EU-US Privacy Shield ,
Federal Trade Commission (FTC) ,
Financial Services Industry ,
FTC Endorsement Guidelines ,
Information Commissioner's Office (ICO) ,
NARB ,
NIST ,
Personal Data ,
Popular
As comparison sites become more popular, the fine print becomes increasingly important for both consumers and companies.
As one recent US Federal Trade Commission (FTC) settlement reminds us, companies that want to boast...more
The FTC alleged that UrthBox did not disclose that some consumers received compensation, including free snack boxes, to post positive reviews.
In addition, UrthBox offered “free” trial boxes during this time that resulted...more
This plan does not take responsibility away from businesses, but provides a way for companies to ensure they are not “selling” data to Google. The definition of “selling” under the CCPA is quite broad and would entail...more
The NAD case between AT&T and T-Mobile is just the latest development in the ongoing battle over 5G, the next generation of technology for wireless networks. All of the wireless providers are racing to upgrade their existing...more
Federal US News -
FTC Takes Action Against Companies Falsely Claiming Compliance With International Privacy Agreements -
The FTC reached a settlement with a background screening company over allegations it falsely claimed...more
7/16/2019
/ Accreditation ,
Advertising ,
Annual Reports ,
Asia Pacific ,
Automotive Industry ,
California Consumer Privacy Act (CCPA) ,
Code of Conduct ,
Consumer Information ,
Consumer Privacy Rights ,
Cookies ,
Cross-Border Transactions ,
Cybersecurity ,
Data Breach ,
Data Security ,
Enforcement Actions ,
EU ,
EU-US Privacy Shield ,
European Data Protection Board (EDPB) ,
False Statements ,
Federal Trade Commission (FTC) ,
General Data Protection Regulation (GDPR) ,
International Data Transfers ,
Internet Service Providers (ISPs) ,
Legal Representatives ,
New Rules ,
NIST ,
Popular ,
Prior Express Consent ,
Privacy Laws ,
Private Right of Action ,
Proposed Legislation ,
Right of Access ,
Right to Be Forgotten ,
Right to Control ,
Settlement ,
State Legislatures ,
Targeted Digital Advertising ,
Third-Party Service Provider ,
UK ,
UK ICO