Fernando Bohorquez Jr.

BakerHostetler

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All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part I

Understanding the Once And Future Native Advertising - What is “Native Advertising”? The definition of “native advertising”, or simply “native”, is admittedly an elusive one. There are many definitions put forth...more

10/2/2014 / Advertising , Big Data , Facebook , Mobile Ad Networks , Mobile Apps , Native Advertising , Snapchat , Social Networks , Twitter

SEC Greenlights Use of Social Media for Publicly Disclosing Company Information

Recognizing the reality that many investors likely get more information from Facebook and Twitter than a corporate 10-K and that most public companies have a robust social media presence, the U.S. Securities and Exchange...more

4/19/2013 / Disclosure Requirements , Facebook , Information Sharing , Material Nonpublic Information , Netflix , Public Disclosure , Regulation FD , Securities and Exchange Commission (SEC) , Social Media

The New FTC Dot Com Disclosures - the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

In what seems like a lifetime ago –and in the fast moving world of the Internet maybe it is – back in May 2000 the Federal Trade Commission issued “Dot Com Disclosures: Information about Online Advertising" to provide...more

3/27/2013 / Advertising , Disclosure Requirements , Dot Com Disclosure Guide , Facebook , Federal Trade Commission (FTC) , Social Media , Twitter

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