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Gold Medal Intellectual Property: Copyrights and Trademarks at the Olympics

With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more

Beyond the Podium: Technology & Fashion in Track and Field

When Nike® unveiled the kits for the 2024 U.S. Olympic track and field team, the design of the women’s kits sparked significant discussion online. At the center of the discussion was a one-piece women’s suit with a high-cut...more

Ancient Greece Competed Naked: How Technology Has Clothed Olympians Over Time

The exact origins of Olympians competing naked are unclear. Perhaps it began when Spartan runner Acanthus showed up to race without the traditional loincloth on. Or it could have been when Orsippus of Megara won his 185-meter...more

The Laws of Fashion: What's Trending in 2022

The fashion industry has certainly seen its fair share of change over the last year given consumer trends, geopolitical & public health issues, innovation in technology and legal developments and we don’t anticipate that...more

Get Real: Preventing Counterfeit Product with Blockchain

The counterfeit business is booming. In fact, counterfeit goods account for a whopping 3.3% of global trade and cost the U.S. economy approximately $600 billion a year. The Dangers of Counterfeit Products - Counterfeiting...more

The Fast Track: Using Blockchain to Trace Products Through the Supply Chain

Many companies need strong supply chain traceability. For the most prevalent tracing challenges, blockchain may provide a formidable solution. Real-World Applications - Using blockchain to trace products is especially...more

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