Latest Posts › Content Strategy

Share:

How to Rank in the Age of AI Search: On Record PR [Audio]

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

The State of Generative AI in Law Firm Marketing: On Record PR [Audio]

In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls....more

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Building a Prosperous Future for Law Firms: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Using Generative AI to Power Innovation in the Legal Sector: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel... [Audio]

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

24 Hot Tips to Ignite Your Public Speaking Skills Now

In this episode of On Record PR, Gina Rubel goes on record with Marsha Redmon to discuss how executives and lawyers can become powerful presenters. A former practicing attorney and an award-winning TV journalist, Marsha is...more

24 Hot Tips to Ignite Your Public Speaking Skills Now: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Marsha Redmon to discuss how lawyers and other professionals can become powerful presenters. Marsha shares her 24 hot tips to ignite your public speaking skills...more

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

The Impact of Legal Marketing on the Business of Law with Brenda Plowman, Chief Marketing Officer at Fasken

In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the...more

The Legal 500 Publisher, David Burgess, Talks Law Firm Marketing, Industry Trends and Law Firm Differentiation: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with David Burgess, publishing director at The Legal 500, to discuss law firm marketing, industry trends and law firm differentiation....more

Bloomberg Tax Journalist Kelly Phillips Erb, aka @Taxgirl, Talks Media Relations, Diversity and How Taxes are Fun: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Kelly Phillips Erb, attorney, writer, and blogger, to discuss industry trends, the advice she would give lawyers when they pitch the media, how she sources stories,...more

Bloomberg Industry Group Editor-In-Chief, Cesca Antonelli, Talks Legal, Tax and Government News: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Cesca Antonelli, editor-in-chief at Bloomberg Industry Group, to discuss Bloomberg Industry Group reporting on legal and government news, media relations, and trends....more

How to Capitalize on Trends in Law Firm Marketing with The National Law Review: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Jennifer Schaller, the Managing Director and Co-founder of The National Law Review online edition, to discuss how The National Law Review online edition came to...more

Navigating ALM Content and Putting It to Use for Lawyers and Legal Marketers with Vanessa Blum, Newsroom Innovation Director

In this episode of On Record PR, Gina Rubel goes on record with Vanessa Blum, Newsroom Innovation Director at American Lawyer Media....more

Navigating ALM Content and Putting It to Use for Lawyers and Legal Marketers with Vanessa Blum, Newsroom Innovation Director: On... [Audio]

In this episode of On Record PR, Founder and CEO, Gina F. Rubel, Esq., goes on record with Vanessa Blum, Newsroom Innovation Director at American Lawyer Media, to discuss newsroom innovation, trends in legal media and how...more

The Do’s and Don’ts of Pitching Articles to Attorney at Work with Joan Feldman, co-founder and Editor-in-Chief: On Record PR [Audio]

In this episode of On Record PR, Founder and CEO, Gina F. Rubel, Esq., goes on record with Joan Feldman, co-founder and editor-in-chief at Attorney at Work to discuss the do’s and don’ts of pitching articles to Attorney at...more

Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications

Welcome to Season 2 of On Record PR. In this episode, Gina Rubel, the founder and CEO of Furia Rubel Communications, went on record with Leslie Richards to discuss 2021 digital marketing priorities for professional service...more

Episode 22: The Psychology and Data Analysis of Law Firm Content with Adrian Lurssen of JD Supra (Transcript)

In this episode of On Record PR, we’re going on record with Adrian Lurssen, the co-founder and vice president of strategic development at JD Supra, which is an online content intelligence platform. Adrian has been helping to...more

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3 [Audio]

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

Is your Organization’s Crisis Plan Ready for a Real Crisis? with Gina Rubel, Founder of Furia Rubel Communications: On Record PR... [Audio]

In this episode of On Record PR, we flip the script and interview host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications, on how to prepare your business for times of crisis, how our current crisis will shape...more

How Best to Work with Legal Media with Gina Passarella, Editor-in-Chief at ALM Media: On Record PR Episode 1 [Audio]

How is the legal industry and the way we relate information changing, especially during the coronavirus pandemic? In this episode of On Record PR, join host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications,...more

Tips for Writing Effective Attorney Bios

Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page? It’s true. Only about 4 in 10 visitors enter through the home page. Most visitors enter a...more

24 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide