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How to Rank in the Age of AI Search: On Record PR [Audio]

Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more

Redefining Value: What Today’s Legal Buyers Want - On Record PR [Video]

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

When Law Firms Become Political Targets: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to discuss the top issues surrounding when law firms become political targets in 2025....more

Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing...more

Building a Prosperous Future for Law Firms: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Using Generative AI to Power Innovation in the Legal Sector: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel... [Audio]

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Partnering with the Media for Mutual Success: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Susan Bocamazo, Managing Director of BridgeTower Media, to discuss how lawyers can raise their profiles through mutually beneficial partnerships with media...more

The Impact of Legal Marketing on the Business of Law with Brenda Plowman, Chief Marketing Officer at Fasken: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the...more

Marketing and Personal Business Development Best Practices for Professionals with Deborah Farone: On Record PR [Audio]

In this episode of On Record PR, Gina Rubel goes on record with Deborah Farone, founder of Farone Advisors, LLC, to discuss best practices for personal business development for lawyers and other professionals....more

Trends Impacting Integrated Marketing Strategy in 2022: On Record PR [Audio]

In this episode of On Record PR, members of the Furia Rubel team go on record to discuss trends in digital marketing, public and media relations, crisis communications, business development, and talent acquisition and...more

The Legal 500 Publisher, David Burgess, Talks Law Firm Marketing, Industry Trends and Law Firm Differentiation: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with David Burgess, publishing director at The Legal 500, to discuss law firm marketing, industry trends and law firm differentiation....more

Bloomberg Tax Journalist Kelly Phillips Erb, aka @Taxgirl, Talks Media Relations, Diversity and How Taxes are Fun: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Kelly Phillips Erb, attorney, writer, and blogger, to discuss industry trends, the advice she would give lawyers when they pitch the media, how she sources stories,...more

Bloomberg Industry Group Editor-In-Chief, Cesca Antonelli, Talks Legal, Tax and Government News: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Cesca Antonelli, editor-in-chief at Bloomberg Industry Group, to discuss Bloomberg Industry Group reporting on legal and government news, media relations, and trends....more

How to Capitalize on Trends in Law Firm Marketing with The National Law Review: On Record PR [Audio]

Gina F. Rubel, Esq., Founder and CEO, goes on record with Jennifer Schaller, the Managing Director and Co-founder of The National Law Review online edition, to discuss how The National Law Review online edition came to...more

Earning Trust Among Lawyers as a Legal Marketer with Roy Sexton, Director of Marketing at Clark Hill: On Record PR [Audio]

How do you earn trust among lawyers as a legal marketer? What do you do to build trust and to get the leaders and partners in a law firm to engage? Join us for this episode of On Record PR as host Gina Rubel, Esq., Founder...more

Episode 22: The Psychology and Data Analysis of Law Firm Content with Adrian Lurssen of JD Supra (Transcript)

In this episode of On Record PR, we’re going on record with Adrian Lurssen, the co-founder and vice president of strategic development at JD Supra, which is an online content intelligence platform. Adrian has been helping to...more

How Law Firms Can Survive and Thrive in a Coronavirus World with Tim Corcoran: On Record PR Episode 13 [Audio]

What are best practices for law firms in the short term and long term? How do you use a decision framework to make tough decisions? What does the future of the legal industry look like after coronavirus? Join us as host...more

For the Fun of Law Firm Biz Dev: Gamification and Coaching with Jill Huse of Society 54: On Record PR Episode 10 [Audio]

What shifts are occurring in the way business is conducted? As a result, what adjustments are being made to ways ideas are presented to clients? What major changes are happening in client communication? In this episode of On...more

How to be an Amazingly Effective Leader with Ken Jacobs: On Record PR Episode 8 [Audio]

What is the difference between coaching and consulting? What can people do if they want to be an amazingly effective leader? In this episode of On Record PR, join the conversation as host Gina F. Rubel, Esq. goes on record...more

How To Differentiate Yourself and Your Law Firm as a Legal Marketer with Heather Morse: On Record PR Episode 3 [Audio]

How do you differentiate yourself in the legal marketing field? What benefits and innovation to thinking and the practice of law can you offer your clients? In this episode of On Record PR, join the conversation as host...more

Is your Organization’s Crisis Plan Ready for a Real Crisis? with Gina Rubel, Founder of Furia Rubel Communications: On Record PR... [Audio]

In this episode of On Record PR, we flip the script and interview host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications, on how to prepare your business for times of crisis, how our current crisis will shape...more

How Best to Work with Legal Media with Gina Passarella, Editor-in-Chief at ALM Media: On Record PR Episode 1 [Audio]

How is the legal industry and the way we relate information changing, especially during the coronavirus pandemic? In this episode of On Record PR, join host Gina F. Rubel, Esq., founder and CEO of Furia Rubel Communications,...more

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