With a new administration reshaping the political landscape, retailers are preparing for policy shifts that may greatly influence their operations. In this Update, we explore the potential changes and challenges on the...more
11/18/2024
/ Advertising ,
Antitrust Division ,
Department of Labor (DOL) ,
Equal Employment Opportunity Commission (EEOC) ,
Federal Trade Commission (FTC) ,
Intellectual Property Protection ,
Legislative Agendas ,
Patent Trial and Appeal Board ,
Privacy Laws ,
Proposed Rules ,
Regulatory Agenda ,
Retail Market ,
Retailers ,
Robinson-Patman Act ,
Tariffs ,
Trade Relations ,
Trump Administration ,
USPTO
As a society, we tend to admire celebrities, which can greatly influence our desire to purchase the products they promote. A single celebrity endorsement can increase sales by 4% (if not more). Many popular consumer products...more
Consumers today are increasingly conscious of environmental issues. A recent study found that 50% of CPG (consumer packaged goods) growth from 2013 to 2018 came from sustainably marketed products. Younger generations in...more