As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more
With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
6/27/2024
/ Analytics ,
Artificial Intelligence ,
Business Development ,
Client Referrals ,
Client Retention ,
Content Marketing ,
Content Strategy ,
Legal Technology ,
LinkedIn ,
Marketing ,
Professional Networking ,
Relationship Development ,
Social Media
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more
2/20/2024
/ Artificial Intelligence ,
Automation Systems ,
B2B Organizations ,
Business Development ,
Content Marketing ,
Content Strategy ,
Digital Marketplace ,
Digital Markets Strategy ,
Email ,
Legal Technology ,
Marketing ,
SEO
Elevate Your Law Firm's Marketing with Jasper's AI Tool -
Are you seeking an efficient solution to amplify your law firm's marketing strategy? Register for our exclusive webinar and learn how Jasper, a revolutionary...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing.
From the rise of AI technology to the...more
12/15/2023
/ Artificial Intelligence ,
Business Development ,
Client Referrals ,
Compliance ,
Content Marketing ,
Content Strategy ,
Marketing ,
Podcasts ,
Relationship Development ,
SEO ,
Social Media
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more
Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a...more
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more
AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this...more