As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
1/10/2025
/ Analytics ,
Business Development ,
Calls-To-Action (CTAs) ,
Content Marketing ,
Email ,
Lead Generators ,
Online Videos ,
ROI ,
Search Engines ,
SEO ,
Social Media ,
Young Lawyers
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
1/9/2025
/ Analytics ,
Brand ,
Business Development ,
Content Marketing ,
CRM ,
Email ,
Law Practice Management ,
Marketing ,
Professional Development ,
Social Media ,
Strategic Planning ,
Thought Leadership ,
Webinars
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more
Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
6/27/2024
/ Analytics ,
Artificial Intelligence ,
Business Development ,
Client Referrals ,
Client Retention ,
Content Marketing ,
Content Strategy ,
Legal Technology ,
LinkedIn ,
Marketing ,
Professional Networking ,
Relationship Development ,
Social Media
LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more
In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more
In today’s digital age, having a well-designed website is no longer a luxury for law firms but a necessity. The legal industry, known for its adherence to tradition, is now at the forefront of a digital transformation, where...more
SEO is an essential part of any law firm’s digital marketing. The challenge with SEO is that it’s always changing. Between complicated algorithms and technical components, there is a lot that can go wrong when it comes to...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
3/22/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Social Media
The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more
3/12/2024
/ Business Development ,
Business Ownership ,
Content Marketing ,
Content Strategy ,
Corporate Branding ,
Data Privacy ,
Data-Sharing ,
Events ,
Professional Networking ,
Public Relations ,
Social Media ,
Thought Leadership ,
Twitter
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose...more
Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more
2/20/2024
/ Artificial Intelligence ,
Automation Systems ,
B2B Organizations ,
Business Development ,
Content Marketing ,
Content Strategy ,
Digital Marketplace ,
Digital Markets Strategy ,
Email ,
Legal Technology ,
Marketing ,
SEO
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing.
From the rise of AI technology to the...more
12/15/2023
/ Artificial Intelligence ,
Business Development ,
Client Referrals ,
Compliance ,
Content Marketing ,
Content Strategy ,
Marketing ,
Podcasts ,
Relationship Development ,
SEO ,
Social Media
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
12/13/2023
/ Analytics ,
Blogs ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Events ,
Google ,
Keyword Search ,
Marketing ,
Online Reviews ,
Podcasts ,
Public Relations ,
Search Engines ,
Search Rankings ,
SEO ,
Social Media ,
Websites
With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to...more
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more
9/13/2023
/ Audits ,
Blogs ,
Business Development ,
Competition ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Reviews ,
Search Engines ,
Search Rankings ,
SEO ,
Websites ,
YouTube
There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more