Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s...more
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more
4/14/2022
/ Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Law Practice Management ,
Marketing ,
Personal Brands ,
Popular ,
SEO ,
Social Media ,
Websites
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney...more
Extrapolating data about your law firm’s marketing campaigns is very easy; however, interpreting what you learn may leave some feeling lost in a sea of acronyms, numbers, and industry jargon. Most people would see 500 likes...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more
A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for law firms for new clients, advertising on LinkedIn is among the more effective methods. ...more
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Jason Kennedy. Jason is a marketing operations consultant at Calibrate Strategies, a leading marketing operations consultancy in the legal sector. He is...more
Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has overinstagram tips for law firms 800 million monthly users, so chances are good that your target...more
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work into...more
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Dominic Ayres. Dominic is the International Senior Client, Marketing and Strategy Manager at Eversheds Sutherland. He heads up the development and growth of...more
LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
2/14/2022
/ Business Development ,
Content Marketing ,
Digital Platforms ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Pay-Per-Click ,
Professional Development ,
Search Engines ,
Websites
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jay Plum, the Senior Director of Communication at Bracewell, where he works to implement integrated communication strategies and supports revenue through...more
In this episode, Guy Alvarez discusses how to design a successful legal career with guest, Marianne Merritt Talbot. Marianne is the Executive Vice President of SCG Legal, an award-winning international law firm consortium,...more