With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
11/23/2022
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
Marketing ,
Personal Brands ,
Popular ,
Relationship Development ,
Social Media ,
Thought Leadership ,
Webinars ,
Websites
LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite...more
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chat apps expedite your first contact with potential clients visiting your website...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law...more
Most attorneys start out doing their own marketing. As they grow into a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult...more
Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
10/4/2022
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Facebook ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Social Media ,
Targeted Digital Advertising ,
Websites
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results....more
Generally speaking, you want your website content to be as “crawlable” as possible. It’s important for spiders – such as those from Google – to be able to view your site quickly and easily. However, there might be times you...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and SEO for lawyers as entirely separate, unrelated tools, you’re...more
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more
Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of Instagram...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
8/4/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Popular ,
SEO ,
Social Media
In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more
For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more
Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy....more
Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to...more
Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more
B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing...more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can...more