Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital...more
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2020 American Bar Association Legal Technology Survey Report, four out of five lawyers say their firms are on...more
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think...more
Nobody wants to be the last kid picked in gym class. Unfortunately, most people get the same feeling after posting something on social media and hearing crickets from their audience. For some, creating engaging social media...more
In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group of recording techs, and...more
Your website can be one of your most powerful marketing tools, but only if it’s done right. People have literally billions of websites to choose from. Why should they engage with yours? Successful websites are designed not...more
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more
4/14/2022
/ Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Law Practice Management ,
Marketing ,
Personal Brands ,
Popular ,
SEO ,
Social Media ,
Websites
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
Extrapolating data about your law firm’s marketing campaigns is very easy; however, interpreting what you learn may leave some feeling lost in a sea of acronyms, numbers, and industry jargon. Most people would see 500 likes...more
One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for law firms for new clients, advertising on LinkedIn is among the more effective methods. ...more
Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
2/14/2022
/ Business Development ,
Content Marketing ,
Digital Platforms ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Pay-Per-Click ,
Professional Development ,
Search Engines ,
Websites