In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader – both in order to generate leads and to prove your trustworthiness. However,...more
HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers....more
All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency...more
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jennifer Ramsey. Jennifer Ramsey is a former investment banker who discovered love of marketing / BD while preparing sales decks for road shows to pitch...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target...more
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more
SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more
7/14/2023
/ Blogs ,
Business Development ,
Client Retention ,
Content Marketing ,
Content Strategy ,
Email ,
Keyword Search ,
Marketing ,
Profits ,
SEO ,
Social Media
Have you ever spent months developing a complicated workflow in HubSpot only to discover that it didn’t launch properly? Anyone who has created a robust lead nurturing campaign complete with branching logic understands how...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Justin Bernbrock. Justin Bernbrock is a partner in Sheppard Mullin’s Chicago office and the head of Chicago’s complex restructuring team. Justin has worked...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Gary McRae to discuss the importance of the digital experience for law firms. Gary McRae is the global digital lead for Baker McKenzie. He ensures Baker...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Davina Frederick to discuss how law firms should go about attracting their ideal clients while repelling all others. Prior to becoming an attorney, Davina...more
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Paula Zirinsky, co-founder and Chief Strategist of Structura Strategy Group, a professional services marketing advisory. She is known for her expertise in...more
To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small law firms can have a big impact in the digital space. If you have ever thought that your firm is too small to...more
6/22/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
Keyword Search ,
Marketing ,
Search Engines ,
Search Rankings ,
SEO ,
Software ,
Technology Sector ,
Websites
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Stephen Clark the Senior Marketing and Communications Manager at Brown Rudnick, where he oversees the firm’s PR and digital marketing efforts. Stephen is...more
HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more
Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO,...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alan Kaplinsky, the senior counsel and for 25 years the chair of the consumer financial services group at the Ballard Spahr law firm. He is the recipient of...more
Many law firms struggle with keeping their CRM clean and accurate. It can be difficult to ensure information is entered properly, not duplicated, and comprehensive. Many sales and marketing departments simply don’t have the...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more