SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
9/6/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Mobile Devices ,
Popular ,
Search Engines ,
Search Results ,
SEO ,
Social Media ,
Websites
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Jenny Fortin, the Digital Marketing Manager at Winston & Strawn where she manages the firm’s digital marketing strategy including the firm’s website, SEO,...more
Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
1/26/2023
/ Analytics ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Marketing ,
Popular ,
Relationship Development ,
SEO ,
Social Media ,
Websites
You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
1/4/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
CRM ,
Marketing ,
Popular ,
ROI ,
SEO ,
Social Media ,
Surveys
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
11/23/2022
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
Marketing ,
Personal Brands ,
Popular ,
Relationship Development ,
Social Media ,
Thought Leadership ,
Webinars ,
Websites
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
8/4/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Popular ,
SEO ,
Social Media
Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help...more
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced...more
4/14/2022
/ Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Law Practice Management ,
Marketing ,
Personal Brands ,
Popular ,
SEO ,
Social Media ,
Websites