As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions...more
1/9/2025
/ Analytics ,
Brand ,
Business Development ,
Content Marketing ,
CRM ,
Email ,
Law Practice Management ,
Marketing ,
Professional Development ,
Social Media ,
Strategic Planning ,
Thought Leadership ,
Webinars
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms, and partnerships, Al Biedrzycki has been instrumental in scaling startups,...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kate Boyd who is a 25 year veteran of the legal industry. She started her career at law firms Shearman & Sterling and White & Case. After completing her MBA...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more
If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million...more
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we...more
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think...more
Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to...more
LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more
LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
2/14/2022
/ Business Development ,
Content Marketing ,
Digital Platforms ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Pay-Per-Click ,
Professional Development ,
Search Engines ,
Websites