As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients....more
1/10/2025
/ Analytics ,
Business Development ,
Calls-To-Action (CTAs) ,
Content Marketing ,
Email ,
Lead Generators ,
Online Videos ,
ROI ,
Search Engines ,
SEO ,
Social Media ,
Young Lawyers
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
4/23/2024
/ Content Marketing ,
Content Strategy ,
Email ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Search Engines ,
SEO ,
Social Media ,
Strategic Planning
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
12/13/2023
/ Analytics ,
Blogs ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Events ,
Google ,
Keyword Search ,
Marketing ,
Online Reviews ,
Podcasts ,
Public Relations ,
Search Engines ,
Search Rankings ,
SEO ,
Social Media ,
Websites
Search engine optimization is as much about what happens off of your website as what happens on it. Most people think of “SEO” as mainly what happens on-page – but off-page is just as important. In this post, we are covering...more
9/13/2023
/ Audits ,
Blogs ,
Business Development ,
Competition ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Reviews ,
Search Engines ,
Search Rankings ,
SEO ,
Websites ,
YouTube
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
9/6/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Mobile Devices ,
Popular ,
Search Engines ,
Search Results ,
SEO ,
Social Media ,
Websites
Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to...more
Keywords are the backbone of any SEO strategy. In order to rank in search engines, you must optimize your content for target keywords that you want to be found for online. But how can law firms know which keywords will be...more
High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities...more
To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small law firms can have a big impact in the digital space. If you have ever thought that your firm is too small to...more
6/22/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
Keyword Search ,
Marketing ,
Search Engines ,
Search Rankings ,
SEO ,
Software ,
Technology Sector ,
Websites
As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which...more
Video has become a crucial component of an integrated digital strategy. In fact, 85% of marketers say that video is an effective way to get attention online, and video has become one of the key ways for potential clients to...more
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in...more
In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more
Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy....more
Appearance remains a common thread of acceptance in too many facets of life. It’s cliché and sad but true. Unless you’re a Kardashian, how you look on the internet is a daily make-or-break decision. While many tools exist to...more
One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an...more
The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more
2/14/2022
/ Business Development ,
Content Marketing ,
Digital Platforms ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Pay-Per-Click ,
Professional Development ,
Search Engines ,
Websites