If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you understand the importance of...more
In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more
Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult...more
As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which...more
Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase...more
Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at...more
Video has become a crucial component of an integrated digital strategy. In fact, 85% of marketers say that video is an effective way to get attention online, and video has become one of the key ways for potential clients to...more
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista)...more
Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy....more
A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law...more
Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose...more
3/31/2023
/ Advertising ,
Audits ,
Business Development ,
Email ,
Google ,
Internet Marketing ,
Marketing ,
Online Videos ,
ROI ,
SEO ,
Social Media ,
Websites
AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this...more
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in...more
Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
1/26/2023
/ Analytics ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Marketing ,
Popular ,
Relationship Development ,
SEO ,
Social Media ,
Websites
Is your website driving leads for your law practice — real leads that turn into clients?
Generating leads is the number one challenge for most lawyers and law firms....more
1/10/2023
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Client Services ,
Content Marketing ,
Email ,
Lead Generators ,
Marketing ,
SEO ,
Social Media ,
Website Design ,
Websites
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
1/4/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
CRM ,
Marketing ,
Popular ,
ROI ,
SEO ,
Social Media ,
Surveys
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic...more
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results....more
A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help boost your search engine rankings (SEO)....more
Generally speaking, you want your website content to be as “crawlable” as possible. It’s important for spiders – such as those from Google – to be able to view your site quickly and easily. However, there might be times you...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and SEO for lawyers as entirely separate, unrelated tools, you’re...more
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more