Is your website driving leads for your law practice — real leads that turn into clients?
Generating leads is the number one challenge for most lawyers and law firms....more
1/10/2023
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Client Services ,
Content Marketing ,
Email ,
Lead Generators ,
Marketing ,
SEO ,
Social Media ,
Website Design ,
Websites
B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate...more
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
1/4/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
CRM ,
Marketing ,
Popular ,
ROI ,
SEO ,
Social Media ,
Surveys
Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post videos longer than a minute to Instagram TV (IGTV), and post content viewable for 24 hours to Instagram Stories....more
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A...more
An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your target audience targets are and understand as much about them as possible....more
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic...more
With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
11/23/2022
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
Marketing ,
Personal Brands ,
Popular ,
Relationship Development ,
Social Media ,
Thought Leadership ,
Webinars ,
Websites
LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite...more
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
10/4/2022
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Facebook ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Social Media ,
Targeted Digital Advertising ,
Websites
A well-curated blog can do so much for your law firm. Blogs not only push your content and promote your expertise, but they give you more material to leverage in social media and help boost your search engine rankings (SEO)....more
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and SEO for lawyers as entirely separate, unrelated tools, you’re...more
With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social...more
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We...more
Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of Instagram...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
8/4/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Popular ,
SEO ,
Social Media
For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few...more
Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Here are ten tips to help...more