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Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175 [Audio]

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 - Passle's CMO Series Podcast... [Audio]

The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs. Today on the CMO Series...more

Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast [Audio]

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast  [Audio]

Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more

A Purposeful Approach to Successful Law Firm Content Creation: On Record PR [Audio]

In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content marketing in the legal industry....more

Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast  [Audio]

There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring. On this episode of the...more

Jen Dolan of Katten on establishing a successful work culture within legal marketing - Passle's CMO Series Podcast  [Audio]

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the wider firm, shifting - how can leaders establish...more

[Infographic] How to Create an Effective Content Process

Five crucial steps to an effective content strategy, per Passle's James Barclay....more

Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm - Passle's CMO... [Video]

Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale the effectiveness of the marketing team. On this edition of the CMO Series, Passle Inc....more

Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy - Passle CMO Series Podcast  [Video]

James Barclay, CEO at Passle Inc, hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board of Directors and Kathryn Whitaker, Chief Marketing Officer at Burr...more

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