Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more
The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs.
Today on the CMO Series...more
While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series...more
Effective Key Client programs can be the defining factor to the overall success of a firm.
In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content marketing in the legal industry....more
There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring.
On this episode of the...more
The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the wider firm, shifting - how can leaders establish...more
Five crucial steps to an effective content strategy, per Passle's James Barclay....more
Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale the effectiveness of the marketing team.
On this edition of the CMO Series, Passle Inc....more
James Barclay, CEO at Passle Inc, hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board of Directors and Kathryn Whitaker, Chief Marketing Officer at Burr...more