Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more
The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges, integrate technology, and redefine the ways to meet client needs.
Today on the CMO Series...more
While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content marketing in the legal industry....more
The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the wider firm, shifting - how can leaders establish...more
Five crucial steps to an effective content strategy, per Passle's James Barclay....more