I chuckled as I read Jon Manley’s article, “Stop Touching Base with Your Prospects.” It might seem counterintuitive, but a closer look reveals a common trap many of us can fall into. Consider the following email outreach...more
Why don’t more law schools offer courses that teach the basics of branding, marketing and business development? This would have been unheard of fifteen years ago (when I first joined the legal industry), but today . . . only...more
When it comes to lateral recruiting, it goes without saying that most firms aspire to improve their success rate. In the Above The Law article “6 Tips for Smarter Lateral Hiring,” author David Lat quickly prioritizes asking...more