The Federal Trade Commission (FTC) announced its final Negative Option Rule (the Rule)—which the FTC often refers to as the “Click to Cancel” rule—for automatically renewing subscriptions, free trials that convert to paid...more
The new year will bring new laws in California. In addition to laws addressing generative AI training data, digital replicas, and deepfakes, there will also be new and amended laws imposing requirements on businesses that...more
With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more
2/23/2024
/ Advertising ,
Artificial Intelligence ,
Consumer Privacy Rights ,
COPPA ,
Corporate Counsel ,
Data Privacy ,
Data Protection ,
Data Security ,
Endorsements ,
Enforcement Actions ,
Excessive Fees ,
Federal Trade Commission (FTC) ,
Influencers ,
Legislative Agendas ,
Marketing ,
Marketing Perspectives ,
Notice of Proposed Rulemaking (NOPR) ,
Online Reviews ,
Regulatory Agenda ,
Regulatory Requirements ,
State and Local Government ,
Subscription Services
The Federal Trade Commission (FTC) recently announced a notice of proposed rulemaking to expand its “Negative Option Rule” to apply to all recurring subscription programs (Proposed Amendment). The Proposed Amendment would...more
Businesses that allow customers to sign up for automatically renewing subscriptions must comply with a patchwork of state and federal regulations. The Federal Trade Commission (FTC) recently issued an Enforcement Policy...more
2/4/2022
/ Advertising ,
Automatic Renewals ,
Cancellation Rights ,
Consent ,
Consumer Contracts ,
E-Commerce ,
Federal Trade Commission (FTC) ,
Internet Marketing ,
Marketing ,
Notice Requirements ,
Privacy Laws ,
Risk Mitigation ,
ROSCA ,
Subscription Services ,
Terms and Conditions ,
Trial Plan
‘Tis the season for retailers to set best practices to avoid class actions, regulatory enforcement actions, and competitor claims. Ring in the new year with these top five U.S. advertising and marketing law takeaways.
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12/17/2021
/ Advertising ,
Attorney General ,
Automatic Renewals ,
Class Action ,
Compliance ,
Disclosure ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Policies and Procedures ,
Retailers ,
State Legislatures ,
Subscription Services
Ring in the new year by avoiding marketing practices that could result in class actions, regulatory enforcement actions, and competitor claims. Here are five advertising and marketing law takeaways for brands and legal teams...more
12/15/2020
/ Advertising ,
Automatic Renewals ,
Brand ,
Charitable Sales Promotion ,
Coronavirus/COVID-19 ,
Endorsements ,
Federal Trade Commission (FTC) ,
Health Claims ,
Marketing ,
Price Gouging ,
Subscription Services
Don’t let the new year be ruined by U.S. class actions, regulatory enforcement actions, or competitor claims. Here are five ad law takeaways for brand and legal teams to consider as 2019 approaches....more
11/29/2018
/ Advertising ,
Celebrity Endorsements ,
Consumer Financial Protection Bureau (CFPB) ,
Consumer Review Fairness Act (CRFA) ,
Disclosure Requirements ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
ROSCA ,
Social Media ,
Subscription Services ,
Truth in Advertising