Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more
12/1/2023
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Thought Leadership
We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more
A limiting belief is something you believe about yourself that prevents you from realizing your full potential. In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss three common limiting...more
The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more
If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode of the Thought Leadership Project, Tom and Jay discuss some ways to change...more
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more
If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more
What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine...more
It may seem counterintuitive, but the one of the best ways to generate new business opportunities is to share your best ideas for free....more
Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more
There has never been a better time for lawyers to stand out through their thought leadership. Jay Harrington on how to do it well....more
Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips...more
In this episode of the Thought Leadership Project, Jay Harrington addresses three questions you need to consider if you want to make an impact with your though-leadership content. By answering these questions, you’ll get a...more
Rob Montgomery is the founder of Robert H. Montgomery, III, Esquire, P.C., a leading boutique law firm focusing on counseling healthcare clients, particularly dentists and veterinarians, in a full range of business and legal...more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways...more
How to use LinkedIn not merely as a place to promote content, but rather as a testing ground to make your thought leadership better....more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
Jay and Tom welcome Nat Slavin, a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel through client feedback. Their...more
John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive...more
Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins Jay Harrington and Tom Nixon to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In...more
Adrian Lurssen is co-founder of JD Supra, a digital media company that enables professionals to greatly increase their visibility by sharing their expertise online. As the 28th employee to join Yahoo!, Adrian has a long...more