Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project.
Scott shares the many lessons he’s learned while...more
To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew...more
We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more
It’s easy to be seduced by the magical thinking that bigger is better, but an inch-deep-mile-wide approach to business development almost never works. ...more
The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more
As the old saying goes, what you measure you can manage, and that’s especially true when it comes to thought-leadership marketing. In this episode, Tom and Jay discuss why it’s important to keep an eye on content analytics in...more
If you want to become a thought leader, you can't rely upon your opinion alone. Thought leaders curate the best data and information, and use it to inform their writing, and thereby their audience. Greg Lambert, Chief...more
What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine...more
Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more
There has never been a better time for lawyers to stand out through their thought leadership. Jay Harrington on how to do it well....more
Since virtually every law firm in the country is pumping out massive amounts of written content about the COVID-19 crisis, it’s hard for any individual thought leader to stand out. In this episode, Jay and Tom share five tips...more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage...more
Content marketing is an incredibly powerful tool for your law firm, but to get the most out of it, it's critical to have a documented strategy in place....more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
Writing content for legal marketing requires balancing and integrating all three rhetorical appeals: ethos, pathos, and logos. Jay Harrington explains....more
In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more
The digital world is the kingdom in which law firms must operate and content - and more specifically storytelling content - is still king....more