Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content.
Most firms do that to some extent already. However, in this episode of the Thought Leadership...more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more