On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his...more
John Trentacosta, a partner in the Detroit office of Foley & Lardner, joins Tom and Jay to discuss how content marketing and becoming a thought leader is critical to building a practice. John, who is one of the top automotive...more
Rich Bracken is the Director of Business Development at Minneapolis-headquartered law firm Fredrikson & Byron. He's also a thought leader and content creator in multiple domains, including podcasting, television, and on-stage...more
Spencer X Smith, founder of AmpliPhi Social Media Strategies, joins Jay Harrington and Tom Nixon to talk about how lawyers can find and leverage public speaking opportunities to build their brands and develop business. In...more
Roy Sexton is the Director of Marketing at Clark Hill, a firm that ranks #82 on the 2019 NLJ ranking of firms based on size. In this episode, Jay and Tom have a lively discussion with Roy about the effect that having a strong...more
In-house legal marketers play a critical role in helping lawyers become thought leaders.
In this episode of the Thought Leadership Project, Jay has a discussion with legal marketer-extraordinaire Stefanie Marrone. With...more
On this episode of The Thought Leadership Project podcast, Jay Harrington has a conversation with Scott Becker. Scott is a graduate of Harvard Law School, is the founder and publisher of Becker's Hospital Review, and is a...more
Want to become a thought leader? Consider starting a podcast. It’s not as hard as you may think....more
Jay Harrington with a sharp reminder of why sharing insights and expertise online is a smart business development move for lawyers....more
In the competitive world in which lawyers compete, the best form of legal marketing is positioning oneself as the undeniable expert. Here's how to do it....more
Jay Harrington with a perspective on the power of personal branding for lawyers - and how to connect directly with your target audience in the age of direct-to-consumer content....more
The digital world is the kingdom in which law firms must operate and content - and more specifically storytelling content - is still king....more