Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more
9/11/2024
/ Brand ,
Cease and Desist ,
Dilution ,
Enforcement ,
Goods or Services ,
Investment ,
Marketing ,
Oversight Duties ,
Popular ,
Proprietary Information ,
Reputation Management ,
Trademark Infringement ,
Trademarks ,
USPTO
Eliya Inc., known for its BERNIE MEV® shoes, filed a declaratory judgment action against Skechers on January 29, 2019 in the U.S. District Court for the Southern District of New York. Skechers had sent a cease and desist...more
2/23/2019
/ Cease and Desist ,
Declaratory Judgments ,
Design Patent ,
Fashion Design ,
Fashion Industry ,
Functionality ,
Nonobvious ,
Novelty ,
Ornamental Design ,
Patent Infringement ,
Patent Litigation ,
Patent-Eligible Subject Matter ,
Section 101 ,
Section 102 ,
Skechers ,
Substantially Similar
Presentation Goals -
• WHAT - Build and maintain strong brand equity through proper trademark policing
• HOW - Protect the brand via a custom enforcement strategy
• CONSIDERATIONS - Promote ethical investigations in...more
9/14/2018
/ Amazon ,
Attorney-Client Privilege ,
Cease and Desist ,
Corporate Branding ,
Corporate Counsel ,
Counterfeiting ,
Discovery ,
Facebook ,
Intellectual Property Protection ,
International Litigation ,
Investigations ,
Legal Assistants ,
Legal Ethics ,
Local Rules ,
Model Rules ,
Paralegal ,
Rules of Professional Conduct ,
Social Media ,
Takedown Notices ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Twitter ,
Websites
In this age of smartphone cameras and hashtags, an impromptu remark or a right place-at-the-right-time snapshot can “go viral” and create instant and immense goodwill. Businesses today use social media as a tool to promote...more