The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more
7/22/2024
/ Advertising ,
Ambush Marketing ,
Compliance ,
Corporate Branding ,
Intellectual Property Protection ,
International Olympic Committee (IOC) ,
Marketing ,
Olympics ,
Penalties ,
Sponsors ,
Trademarks
Presentation Goals -
• WHAT - Build and maintain strong brand equity through proper trademark policing
• HOW - Protect the brand via a custom enforcement strategy
• CONSIDERATIONS - Promote ethical investigations in...more
9/14/2018
/ Amazon ,
Attorney-Client Privilege ,
Cease and Desist ,
Corporate Branding ,
Corporate Counsel ,
Counterfeiting ,
Discovery ,
Facebook ,
Intellectual Property Protection ,
International Litigation ,
Investigations ,
Legal Assistants ,
Legal Ethics ,
Local Rules ,
Model Rules ,
Paralegal ,
Rules of Professional Conduct ,
Social Media ,
Takedown Notices ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Twitter ,
Websites
Update: U.S. District Court Judge Laura Taylor Swain has awarded Tiffany & Co. $11.1 million in treble profits and $8.25 million in punitive damages. Judge Taylor Swain wrote in her opinion that Costco’s management “displayed...more
8/18/2017
/ Corporate Branding ,
Costco ,
Damages ,
Genericide ,
Jury Trial ,
Lost Profits ,
Punitive Damages ,
Summary Judgment ,
Tiffany and Company ,
Trademark Infringement ,
Trademarks ,
Treble Damages ,
Unfair Competition
In February of 2013, high-end jeweler Tiffany & Co. sued Costco Wholesale Corp. in the federal court for the Southern District of New York for using the designation “Tiffany setting” since 2007 in the sale of two styles of...more
11/14/2016
/ Corporate Branding ,
Costco ,
Genericide ,
Jury Trial ,
Lanham Act ,
Popular ,
Punitive Damages ,
Summary Judgment ,
Tiffany and Company ,
Trademark Infringement ,
Trademarks
In this age of smartphone cameras and hashtags, an impromptu remark or a right place-at-the-right-time snapshot can “go viral” and create instant and immense goodwill. Businesses today use social media as a tool to promote...more