The start of 2023 marked six months since the new vertical distribution laws came into effect across the European Union (EU) and United Kingdom (UK) – see our earlier summary of the important changes here)....more
Introduction - Have you ever searched for a brand’s name online only to find that the first link leads to a competitor’s or reseller’s website? This can be a major problem for direct-to-consumer manufacturers and brands....more
2/2/2022
/ Advertising ,
Antitrust Provisions ,
Brand ,
Competition ,
Corporate Branding ,
EU ,
Federal Trade Commission (FTC) ,
Intellectual Property Protection ,
Keyword Advertising ,
Keyword Search ,
Online Advertisements ,
Online Marketplace ,
Search Engines ,
Trademarks
The events of 2020 have caused many brands to re-evaluate whether they are fully utilizing the internet as a tool to reach out to consumers with many enhancing and upgrading their own brand websites. Some brands are now also...more