The sports industry is undergoing a transformative shift as data becomes an increasingly important part of commercial strategy. From enhancing player performance to unlocking new revenue streams, data’s role in...more
Sports sponsorship contracts traditionally focus on category exclusivity and entitlements while overlooking data sharing language. However, with the rapid evolution of data usage in the industry, incorporating data sharing...more
Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more
5/2/2023
/ Artists ,
Athletes ,
Celebrity Endorsements ,
College Athletes ,
Cryptocurrency ,
Endorsements ,
Intellectual Property Protection ,
Name and Likeness ,
NCAA ,
Non-Fungible Tokens (NFTs) ,
Right of Publicity ,
Sponsorship Agreements ,
Sports