Technology has the power to transform legal marketing and business development, but with new tools and trends emerging constantly, it’s easy to feel overwhelmed. How can firms stay ahead of the curve, choose the right...more
7/17/2025
/ Automation Systems ,
Business Development ,
Data Management ,
Emerging Technologies ,
Innovation ,
Legal Operations ,
Legal Technology ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning
As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI.
In this Tech Tuesday...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
5/16/2025
/ Analytics ,
Business Development ,
Business Strategies ,
Client Services ,
CMOs ,
Firm Leadership ,
Law Practice Management ,
Legal Technology ,
Marketing ,
Revenue Growth ,
ROI ,
Strategic Planning ,
Training
In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable...more
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
3/17/2025
/ Analytics ,
Business Development ,
Client Retention ,
Competitive Advantage ,
Content Strategy ,
Data Management ,
Law Practice Management ,
Leadership ,
Marketing ,
Strategic Planning ,
Thought Leadership