As the legal industry continues to embrace innovation, marketing and business development teams are reimagining how they work, powered by technology, guided by data, and increasingly influenced by AI.
In this Tech Tuesday...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
5/16/2025
/ Analytics ,
Business Development ,
Business Strategies ,
Client Services ,
CMOs ,
Firm Leadership ,
Law Practice Management ,
Legal Technology ,
Marketing ,
Revenue Growth ,
ROI ,
Strategic Planning ,
Training
For years, legal marketing and business development (MBD) teams have fought against the perception that they are cost centers—essential, but not central to a law firm’s success....more
3/17/2025
/ Analytics ,
Business Development ,
Client Retention ,
Competitive Advantage ,
Content Strategy ,
Data Management ,
Law Practice Management ,
Leadership ,
Marketing ,
Strategic Planning ,
Thought Leadership