Jessica Marlow

Jessica Marlow

Weintraub Tobin

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(Podcast) The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle [Audio]

What happens when a business built on a celebrity’s name no longer controls the name itself? In this episode of The Briefing, attorneys Scott Hervey and Jessica Marlow break down the Nicklaus Companies v. GBI decision and...more

6/6/2025  /  Brand , Celebrities , Intellectual Property Litigation , Investors , IP License , Name and Likeness , Right of Publicity , Trademark Litigation , Trademarks , Venture Capital

The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle [Video]

What happens when a business built on a celebrity’s name no longer controls the name itself? In this episode of The Briefing, attorneys Scott Hervey and Jessica Marlow break down the Nicklaus Companies v. GBI decision and...more

6/6/2025  /  Brand , Contract Terms , Intellectual Property Litigation , Investors , IP License , Name and Likeness , Personal Brands , Right of Publicity , Trademark Ownership , Venture Capital

(Podcast) The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive) [Audio]

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance,...more

1/3/2025  /  Advertising , Brand , Disclosure Requirements , Federal Trade Commission (FTC) , Marketing , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Archive) [Video]

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance,...more

1/3/2025  /  Advertising , Brand , Disclosure Requirements , Federal Trade Commission (FTC) , Marketing , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 (Podcast) [Video]

Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in...more

4/12/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , Marketing , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing – Part 2 [Video]

Safeguard your brand in the world of social media marketing, from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from Weintraub Tobin continue the discussion on legal risks brands face in...more

4/12/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , Marketing , Risk Management , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 [Video]

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from...more

4/5/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Podcast) [Audio]

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from...more

4/5/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media
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