We’ve seen this scenario (one too) many times before: the business/marketing team comes to the in-house legal team and wants to run a sweepstakes or contest to promote a brand or a new product line. Surprise! They are hoping...more
On June 29, the Federal Trade Commission (FTC) published its updated Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”), together with an FAQ document, FTC’s Endorsement Guides: What People...more
9/7/2023
/ Advertising ,
Disclosure ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Social Media
Those running promotions such as sweepstakes or contests on social media may seek to engage influencers, or individuals with significant social media followings, to enhance their promotions’ visibility and boost engagement...more
12/29/2022
/ Advertising ,
Contests & Promotions ,
Contract Terms ,
Disclosure ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Policies and Procedures ,
Social Media ,
Sweepstakes ,
Written Agreements