On June 29, the Federal Trade Commission (FTC) published its updated Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”), together with an FAQ document, FTC’s Endorsement Guides: What People...more
9/7/2023
/ Advertising ,
Disclosure ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Social Media
Those running promotions such as sweepstakes or contests on social media may seek to engage influencers, or individuals with significant social media followings, to enhance their promotions’ visibility and boost engagement...more
12/29/2022
/ Advertising ,
Contests & Promotions ,
Contract Terms ,
Disclosure ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Policies and Procedures ,
Social Media ,
Sweepstakes ,
Written Agreements
As discussed on our blog previously, here and here, a promotion sponsor must finalize Official Rules before a promotion begins. But using a third-party social media platform to administer your promotion or accept entries...more