As a whirlwind 2024 draws to a close, we here at BakerHostetler are reflecting on the promotions trends we’ve seen this year and what we predict you will see more of in 2025. Below, we pinpoint those trends and share some...more
11/22/2024
/ Best Practices ,
Compliance ,
Contests & Promotions ,
Customer-Loyalty Programs ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Gambling ,
Gaming ,
Incentives ,
Influencers ,
QR Codes ,
Sports Betting ,
Sweepstakes ,
User-Generated Content
Recent headlines on a lawsuit against American Airlines for loyalty account closures give us a good excuse to examine this issue. A loyalty program or rewards program, two different names for the same thing, is a popular tool...more
On March 11, the California Attorney General released revised draft regulations for the California Consumer Privacy Act (CCPA). This third version of the revised regulations is available here. The comment period for those...more