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What Small Businesses Want and Need From Lawyers

Much of the legal industry buzz is devoted to large corporate clients with robust legal departments – but this disproportionate share of voice does not reflect the state of American business, nor the state of many law firms’...more

The Four Types of Practices (and What They Mean for Hiring, Profitability and Marketing)

Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more

The Basics of Branding (and How Law Firms Mess It Up)

Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s...more

The Four Types of Evidence Your Law Firm Website Needs

For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more

The Triple Threat Facing Generalist Law Firms, Part 2: Legal Tech

The introduction of LegalMation should be a cautionary tale. With the haunting slogan “A Day’s Worth of Work in Two Minutes,” LegalMation uses IBM Watson artificial intelligence technology to automate litigation...more

The Triple Threat Facing Generalist Law Firms, Part 1: Insourcing

Workload is up for 76.7 percent of corporate legal departments, according to Altman Weil’s 2020 Chief Legal Officer Survey. But that won’t necessarily correspond with additional work for law firms....more

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