Let’s get it out of the way: Referrals still reign supreme when it comes to getting new clients. In the 2025 edition of Greentarget and Zeughauser Group’s survey of decision-makers, “recommendations from sources you trust” is...more
In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways.
Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
7/18/2023
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Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more