Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT.
Indeed, as Clio reports, more than one in three potential...more
12/19/2024
/ Algorithms ,
Artificial Intelligence ,
Business Development ,
Google ,
Keyword Search ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Professional Networking ,
Search Engines ,
Search Rankings ,
SEO
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
6/25/2024
/ Client Retention ,
Corporate Branding ,
Corporate Culture ,
Lateral Hiring ,
Law Firm Ownership ,
Marketing ,
Online Reviews ,
Popular ,
Relationship Development ,
Reputation Management ,
Websites
It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
3/29/2024
/ Artificial Intelligence ,
Business Development ,
Client Services ,
Corporate Culture ,
Diversity ,
Environmental Social & Governance (ESG) ,
Firm Leadership ,
Law Firm Ownership ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Transparency
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of U.S. Small Law Firms Report.
But how exactly do small law firms (those of 1...more
Move over, Halloween and Thanksgiving: It’s law firm budget season.
Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget brings with it enduring baggage from the COVID-19...more
In the business of law, the people are the products. Just as Nike shoes all carry a swoosh, your lawyer biographies should carry the firm’s brand identity with purpose, consistency and confidence.
These documents may not...more
Because law firms aren’t cars or sodas or sneakers, the importance of branding is often overlooked. But while law firm brands may not inspire the kind of fervor that drives Harley-Davidson tattoos on their bodies, they...more
“Client service” is touted as a differentiator by many law firms, but seldom do we think about its front line: the reception area. Because it’s a face-to-face action, a visit to your reception area will tell your clients more...more
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies.
It’s imperative that a...more
It is almost an enviable problem.
After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire.
Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more
Location, location, location: It’s everything in real estate, but can it be a sustainable niche in law?
In other words, is it a lucrative long-term move to stake your brand identity on being “Tennessee’s premier...more