LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping to secure visibility in ChatGPT output?...more
Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more
With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways.
Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more
Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent of C-suite members and 52 percent of in-house counsel report them as...more
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on the psychological makeup, personality traits and even birth...more
It is almost an enviable problem.
After a law firm – let’s call it Stark & Banner – won a number of high-profile, high-stakes cases, the firm earned a reputation as a premium litigation boutique in its area of specialty....more
Forget size, age, awards, geography, even subject matter.
Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity.
It’s...more
Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire.
Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more
Location, location, location: It’s everything in real estate, but can it be a sustainable niche in law?
In other words, is it a lucrative long-term move to stake your brand identity on being “Tennessee’s premier...more