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Law Firms and AI Recommendations: Do LLMs Favor Big Law?

LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping to secure visibility in ChatGPT output?...more

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

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