I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.)
But if you want a smart brand for your law firm, it may be time to hang up your cape....more
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey.
But despite this inherent risk, many law firms take a...more
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year.
But this...more
11/16/2023
/ Business Development ,
Client Referrals ,
Content Strategy ,
Credibility ,
Due Diligence ,
Facebook ,
Instagram ,
Legal Representatives ,
LinkedIn ,
Performance Reviews ,
Small Business ,
Social Media ,
Training ,
Twitter
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
7/18/2023
/ Blogs ,
Brand ,
Content Marketing ,
Content Publishing ,
Corporate Branding ,
Data Collection ,
Events ,
Information Reports ,
Legal Operations ,
Marketing ,
Media ,
Public Records ,
Social Media ,
Surveys ,
User-Generated Content
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According to Greentarget’s State of Digital and Content Marketing Survey,...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites