This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more
8/28/2025
/ Advertising ,
Consumer Protection Laws ,
Deceptive Intent ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Lanham Act ,
Materiality ,
Misleading Statements ,
NAD ,
Puffery ,
Surveys ,
Unfair Competition ,
Unfair or Deceptive Trade Practices