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In-Game Purchases: Don't Be A Gold Mine For Plaintiff Trolls

In-game purchases have become a cornerstone of the mobile video game industry, enabling developers to enhance user experience while generating revenue. However, recent developments signal heightened scrutiny from plaintiff’s...more

Pixels, Pennies, and Punishments: Virtual Currency Costs Company $25M

The house doesn’t always win—a federal jury awarded nearly $25 million in damages to a class of consumers in Washington State after a district court in Larsen v. PTT, LLC determined that certain “social casino” games operated...more

CLE Takeaways: Strategic Considerations at the Intersection of Games, IP, & AI

As artificial intelligence transforms gaming, developers and publishers need a clear, strategic approach to incorporating AI into their pipelines. Success requires balancing innovation with thoughtful risk management while...more

The Evolution of Free-to-Play Games: A Legal Perspective

The roots of free-to-play games can be traced back to the shareware business, which paved the way for independent game developers and the free-to-play economy. While free-to-play games may seem like a modern concept,...more

Strategies for Reaching Hardcore Gamers with Effective Advertising

When targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging advertising campaigns that gamers enjoy are more likely to be...more

6/5/2024  /  Advertising , Gaming , Online Gaming
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